Case Study: Head Of Marketing – Funds Management
CLIENT
Leading global fund manager, Legg Mason engaged Kaizen Recruitment on an exclusive executive search assignment to identify and secure a highly-respected head of marketing for their Australian head office.
CHALLENGE
This executive leadership position is critical because it comes at a time when the client is strategically repositioning their business and brand for growth in the Australian market.
The ideal candidate needed to have extensive funds management knowledge and leadership. They would be required to reposition the brand across both institutional and retail channels and support Legg Mason’s unique multi-affiliate business model across Australia and New Zealand markets.
SOLUTION
Kaizen Recruitment ran an executive search assignment mapping out the entire domestic funds management market, proactively approaching senior marketing professionals in a targeted and confidential manner.
Our shortlist included eight highly respected and qualified funds management marketing professionals who meet the key criteria.
Further market data on salaries and bonus structures was compiled during our research which was supplied to assist with the offer negotiation process.
Kaizen managed a professional, highly targeted and timely process partnering with the global and domestic leadership team at Legg Mason to manage and facilitate a seamless recruitment, interviewing, testing and onboarding process.
RESULT
Felicity Nicholson was appointed to the position as Legg Mason’s new Head of Marketing in Australia and New Zealand reporting to managing director, Andy Sowerby.
Nicholson’s previous positions included Head of Marketing at Hastings Asset Management and Head of Marketing – Platforms and Investments at MLC.
Andy Sowerby, Managing Director of Legg Mason commented, “Felicity’s deep understanding of the funds management industry as well as her proven strategic leadership will be a significant asset to our team.”
TESTIMONIAL
Kaizen Recruitment was impressive in their ability to understand our brief and present a list of proven candidates that met our requirements. Throughout the process, Kaizen was responsive and managed a professional and seamless process. We look forward to partnering with Kaizen Recruitment again in the future.” Andy Sowerby, Managing Director, Legg Mason.
Matt McGilton – Director
Trust Kaizen Recruitment with your C-level recruitment requirements in funds management. Please call +61 3 9095 7157 or submit an online form to speak with us about your recruiting needs.
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